Did you know that the more marketing you do, the less customers you get?

This could explain why you feel so frustrated that your marketing efforts aren’t working.

There is one main reason why this is true…

And that one reason is time.

You see, the more you spend time marketing – the more time, you take away from more important areas of your business.

Areas like delivering outstanding customer satisfaction, growing your business or training your staff.

So while you are out marketing, your current customers get upset, because they don’t get the quality of service they signed up for – and they leave.  And they tell others about the experience too.

So you end up with a revolving door business – where new customers come in, while the old ones go out..

And, unfortunately, this kind of business doesn’t last.

The best thing you can do is to stop putting your precious time into marketing, and instead focus on the more important areas of your business.

As for your marketing – what can you do to keep getting customers while you are busy leading your business?

1. Outsource it.

Find an affordable marketing company that can handle your online and offline marketing.

Finding an affordable marketing company is not difficult, especially if you outsource it to another state, or country.

Just make sure that they deliver results.

2. Automate it.

Invest the time in getting leads from automated marketing tactics like your website, your email marketing, video, etc.

This way, they will continue to bring you customers long after, you stop devoting time to it.

3. Delegate it.

Create great referral or affiliate programs that will motivate others to bring you customers.

If you make the reward large enough, you can create an entire sales force made up of your most loyal customers.

By doing these three things you can get customers with very little effort on your part, and allow you to devote your valuable time to doing what you do best – make money.

Will Pena, MBA

Small Business Coach

Sapient Business Solutions, Inc

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This entry was posted on Sunday, March 27th, 2011 at 11:06 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.